Perspectives on Commerce and Growth
Practical thinking on e-commerce, retail, logistics, marketing, sales, and market expansion.
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Market Expansion
How Businesses Can Think More Clearly About Market Expansion
Market expansion tends to go better when it's treated as several coordinated decisions rather than one big leap.
Retail
The Relationship Between Retail and Digital Commerce
Retail and digital commerce are often planned separately, even when customers experience them as one connected relationship with a brand.
Logistics
Why Logistics Matters to the Customer Experience
The period between a purchase and a delivered product is often where a customer's actual experience with a brand takes shape.
E-commerce
Building a More Connected E-commerce Strategy
E-commerce strategies often break down at the seams between marketing, storefront, and fulfillment — not within any one piece alone.
Market Expansion
Questions to Ask Before Entering a New Market
A short set of specific questions tends to surface more useful information than a broad feasibility study.